Brand standards

Reader value comes before any commercial placement.

Canadian Housing Market publishes these rules to keep independent information clearly separate from any future sponsorship. The sponsor registry is empty in this release.

Clear disclosure

Every paid placement must carry a Sponsored label, clearly identify the advertiser in its copy, and provide disclosure in both languages. Sponsored content appears only after organic next steps.

No pay-to-rank

Payment cannot change the order of tools, guides, official sources, or organic next steps. A non-sponsored route remains available.

Independent calculations

A sponsor cannot influence a formula, default, assumption, result, methodology, or source selection. Calculation rules remain documented separately.

No calculator-input sharing

Amounts, rates, income, debt, property details, notes, and saved scenarios are not sent to a sponsor. Measurement of a commercial click is limited to the tool, locale, and sponsored destination class.

Commercial independence

The brand accepts only placements that meet these rules. Sponsorship is not a recommendation, endorsement, professional opinion, or service guarantee.

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